About Coufon

Benefits to Advertisers

Coufon presents some exciting opportunities that can lead to tangible results for advertisers:

  1. Wider reach

    Brands can now reach a wide audience in a targeted manner.

  2. Affordability

    Coufon provides an affordable option for brands to drive consumer action on the mobile phone, the most used personal device.

  3. Multiple usage

    Brands can provide users with multiple usage options i.e. repeat usage thereby driving repeat traffic.

  4. Efficiency

    Coufon can reach the user extremely quickly and in a very simple, non-intrusive manner. This provides brands with a unique opportunity to undertake short and quick promotions tailored for specific events and even days.

  5. Size of customer base

    Coufon is easily scalable and runs on most java-based phones except Blackberry and iMode and hence the addressable market is very sizable.

  6. Visibility

    Coufon helps you understand who are seeing your offers and responding to it. This represents a significant leap in terms of understanding the “who” as compared to other forms of media.

  7. Unique ability of targeting users

    Coufon is downloaded onto the phone through a simple one-time registration. During registration, users are asked to enter a few details including gender, age, household income, marital status and postal code. This information helps advertisers target their promotions through these variables thereby lending a greater degree of effectiveness to the promotion while minimising spillage of the promotional dollar.

  8. Consumer Pull

    All coupons are downloaded by the consumer and not pushed through to them. This eliminates spamming the consumer. Downloading of coupons also becomes a clear indicator of when consumers are looking for new coupons thereby being a better predictor of success in terms of consumer action.

Additionally, Affle will generate reports that will have demographic details about those users who used Coupons made available by that advertiser.

Back

The Consumer Value Proposition of Coufon

Availability

Consumer has 24/7 access to coupons

Affordability

Consumer is given great offers

Amazing User Experience

Coupons available upon a few clicks on the most personal device – Mobile Phone